Dr. Todd Oakley is a Professor in the Department of Cognitive Science at Case Western Reserve University, USA. Todd Oakley completed his Ph.D. in the Department of Linguistics at University of Maryland at College Park in the year 1995 and M.A at same university in the year 1990. His research interest includes Cognitive science, cognitive linguistics, linguistic theory, rhetorical theory, cultural evolution. His areas of specialization include cognitive linguistics, semiotics, discourse analysis, and rhetoric. These areas of specialization provide the frameworks and methods for tracing the micro-cognitive and phenomenological bases of attention as they make their presence felt in the higher-order activities of social awareness, discourse, and persuasion.