Table 1: Tips for effectively delivering web based information [21].

Findable • Use text in the main titles which are commonly used by the public (thus found via search engines)

• Make page titles and links descriptive

Scannable • Appropriate design elements - Text (headings, paragraphs) and non-text (tables, images)

• Use heading levels for clear structure

• Use Images and tables as they are quick to interpret

• Put key words to left of screen

• Top load information (important information at top)

Readable (Clear and Easy to read) • Less formal

• Avoid jargon

• Less dense

• Short sentences

• Active voice (eg. •This will motivate people' vs. 'people will be motivated by')

• Strong verbs/avoid nominalized verbs (eg. use 'revealed' over 'had a revelation')

• Personal pronouns (eg. you, we)

• Common/everyday words

Concise • Avoid repetition

• Remove redundant words and use concise phrases

• Leave out instructions/Keep instructions brief

Accessible • Can be used by the disabled

• Is compatible with adaptive technologies (eg. screen readers, screen magnifiers)

• Images need a text alternative

• Avoid using colour to demonstrate meaning (eg. non-friendly to the colour blind)

• Need colour contrast (4.5:1-small text, 3:1-larger text, 7:1-for text over a background) -
relating to the colour contrast between the text and background to enable better readability
particularly for those with reduced vision

• Reading level grade 5-6