Table 1: Tips for effectively delivering web based information [21].
| Findable | • Use text in the main titles which are commonly used by the public (thus found via search engines)
• Make page titles and links descriptive |
| Scannable | • Appropriate design elements - Text (headings, paragraphs) and non-text (tables, images)
• Use heading levels for clear structure • Use Images and tables as they are quick to interpret • Put key words to left of screen • Top load information (important information at top) |
| Readable (Clear and Easy to read) | • Less formal
• Avoid jargon • Less dense • Short sentences • Active voice (eg. •This will motivate people' vs. 'people will be motivated by') • Strong verbs/avoid nominalized verbs (eg. use 'revealed' over 'had a revelation') • Personal pronouns (eg. you, we) • Common/everyday words |
| Concise | • Avoid repetition
• Remove redundant words and use concise phrases • Leave out instructions/Keep instructions brief |
| Accessible | • Can be used by the disabled
• Is compatible with adaptive technologies (eg. screen readers, screen magnifiers) • Images need a text alternative • Avoid using colour to demonstrate meaning (eg. non-friendly to the colour blind) • Need colour contrast (4.5:1-small text, 3:1-larger text, 7:1-for text over a background) - • Reading level grade 5-6 |