Social and behavior change programs approach and activities.

Table 2: Social and behavior change programs approach and activities.

SBCC methods	Specific activities listed
Advocacy	■ Religious leaders ■ Decision makers ■ Policy makers ■ Opinion leaders ■ Professional groups ■ Religious associations
Mass Communication	■ Drama ■ Radio/TV spots ■ Community radio/video ■ Magazine ■ Posters ■ Brochure ■ Reminder stickers ■ Mass media ■ Social marketing ■ Social media ■ Strategic communication
Interpersonal Communication	■ Individual counseling sessions ■ Client provider/physician ■ Home visits ■ Household outreach ■ Peer educators
Group-based approaches	■ Social support ■ Social networks ■ Social norms ■ Normative change ■ Community conversation ■ Group education ■ Caregivers support group
Community/Social Mobilization	■ Campaigns ■ Special events ■ Community engagement ■ Community interventions ■ Community outreach ■ Social mobilization ■ Social movements