Social and behavior change programs approaches and activities.

Table 2: Social and behavior change programs approaches and activities.

Social and behavior change programs approach and activities.	Specific activities listed
Advocacy	• Religious leaders • Decision makers • Policy makers • Opinion leaders • Professional groups • Religious associations
Mass communication	• Drama • Radio/TV spots • Community radio/video • Magazine • Posters • Brochure • Reminder stickers • Mass media • Social marketing • Social media • Strategic communication
Interpersonal communication	• Individual counseling sessions • Client provider/physician • Home visits • Household outreach • Peer educators
Group-based approaches	• Social support • Social networks • Social norms • Normative change • Community conversation • Group education • Caregivers support group
Community/Social mobilization	• Campaigns • Special events • Community engagement • Community interventions • Community outreach • Social mobilization • Social movements