Table 2: Summary of media channels used and effectiveness of prevention campaigns.

Media channels used	Region	Location used in	Perception of effectiveness
Radio	Iringa, Singida	Rural, urban	Ineffective
Television	Iringa, Singida	Rural, urban	Ineffective
Newspapers	Iringa	Urban	Ineffective
Magazines	Singida	Urban	Ineffective
Pamphlets, brochures, leaflets, posters	Singida	Rural, urban	Ineffective
Socials, church meetings, dances	Singida	Urban	Effective
Public events	Singida	Rural	Effective
Organizations using Interpersonal channels	Singida	Rural, urban	Effective
Seminars, visits of medical personnel	Iringa	Urban	Ineffective
Assemblies with village leaders	Iringa	Rural	Ineffective
Others: Billboards	Iringa	Urban	Ineffective