Table 1: The positive scores of different products from the items of the scale that is prepared.
| Items | The group of the products marketed in internet | |||
| Herbal (n = 37) | E-Cig¥ (n = 15) |
Others (n = 12) |
Total (n = 64) |
|
| N, % | N, % | N, % | N, % | |
| Is the product’s principle for helping people to quit smoking explained? | 6, 9.3 | 4, 5.9 | 2, 3.1 | 12, 18.75 |
| Is there any scientific data presented about the success rate of smoking cessation the product in the site? | 0, 0 | 0, 0 | 0, 0 | 0, |
| Is there any warring or mention about the side effects of the product? | 1, 1.5 | 1, 1.5 | 0, 0.0 | 2, 3.1 |
| Is there a real money back warranty? | 6, 6.9 | 0, 0 | 10, 15.6 | 16, 25.0 |
| Is the address or the identity of cooperation of the product is provided and confirmed in the site? | 4, 5,9 | 6, 6.99 | 4, 5.9 | 14, 21.8 |
| Is there any confirmed communication information (Web, GSM etc.) of the company | 9, 14.0 | 11, 17.1 | 7, 10.9 | 27, 42.1 |
| Is the company referring any scientific research of respected scientists or researchers? | 2, 3.1 | 0, 0 | 0, 0 | 2, 3.1 |
| Do the product claims about the effectiveness mostly rely on scientific data rather than on previous consumer testimonials (Before and after photos etc.) in the site? | 4, 5,9 | 0, 0 | 0, 0 | 4 (6.2) |
| Is there any legal safety certification of any kind (Ministry of Health or Ministry of Agriculture)? | 0, 0 | 0, 0 | 0, 0 | 0, 0 |
| ¥ E-Cigarette | ||||