Effects of knowledge and new information.

Table 5: Effects of knowledge and new information.

	Own behavior expected to change	Others behaviors expected to change
Main treatment effects
Saw text only	0.188	- 0.007
Saw text + Whale	0.166	- 0.041
Saw text + Photo	0.410^***	0.111
Saw photo only	0.252
Interacted with new information dummy
Saw text only	0.233^***	0.110^*
Saw text + Whale	0.338^***	0.348^***
Saw text + Photo	0.207^**	0.250^**
Saw photo only	0.153	0.294^***
Interacted with prior knowledge
Saw text only	0.037^*	0.065^***
Saw text + Whale	0.034	0.051^**
Saw text + Photo	0.028	0.056^*
Saw photo only	0.063^*	0.080^**

Each column represents a separate OLS regression.

^*p < 0.05; ^**p < 0.01; ^***p < 0.001.