Table 3: Effects of prior beliefs on behaviors.

Reusable bag use frequency Recycling frequency
Age > = 50 0.02 0.30*
Female 0.19* - 0.23
Prior knowledge 0.19*** 0.22***
Pre-treatment belief variables
Individual actions matter^ 0.11 0.20
Personal responsibility 0.07 0.10
NEP-based index 0.13* - 0.02
Plastics lead to litter 0.14* - 0.05
Plastics lead to landfill pollution 0.04 0.07
Plastics lead to ocean pollution 0.03 0.11
Constant 1.10*** 3.24***

Each column represents a separate OLS regression.

^Reverse-coded; *p < 0.05; **p < 0.01; ***p < 0.001.