Table 5: Pearson's product moment correlations of five (5) expectation components of SERVQUAL.

Tangibility Reliability Responsiveness Assurance Empathy
Tangibility Pearson Correlation 1 0.563** 0.019 -0.047 -0.307**
Sig. (2-tailed) < 0.0001 0.729 0.379 < 0.0001
N 353 352 352 352 350
Reliability Pearson Correlation 0.563** 1 -0.049 0.254** -0.212**
Sig. (2-tailed) < 0.0001 0.356 0.000 < 0.0001
N 352 352 352 352 350
Responsiveness Pearson Correlation 0.019 -0.049 1 0.118* 0.334**
Sig. (2-tailed) 0.729 0.356 0.027 < 0.0001
N 352 352 352 352 350
Assurance Pearson Correlation -0.047 0.254** 0.118* 1 0.418**
Sig. (2-tailed) 0.379 < 0.0001 0.027 < 0.0001
N 352 352 352 352 350
Empathy Pearson Correlation -0.307** -0.212** 0.334** 0.418** 1
Sig. (2-tailed) < 0.0001 < 0.0001 < 0.0001 < 0.0001
N 350 350 350 350 350